Diet Coke, The Woman's Drink

Dieting is usually associated with women. Weightloss programs and diet products are geared toward women by purposing that perfect body every women wants. I was watching tv and a commercial came on. It was a diet coke commercial but a twist to it. Diet coke for men was the product they were selling. They showed successful, strong, bussiness men drinking it. I guess diet coke has always been looked at as a woman's drink, due to the stereotype that women care more about their weight, that they decided to come out with the exact same product just with a label that added "for men" at the end of it. Now this make men more comfortable in holding a diet coke in his hand. I think it's somewhat rediculous that such products like a drink become so genderized for what is appropriate for male or female. What is even worse, this product will probably be profitable for the company and sold for a much higher price than orginial diet coke, the woman's drink.